South Hills Audi

453 Racetrack Road
Directions Washington, PA 15301

  • Sales: (866) 414-9744
  • Service: (888) 762-7561
  • Parts: (877) 358-0849

Audi History

Throughout its extensive history, Audi has always been a pioneer of luxury and technology in the automotive industry. This is thanks to its creative designers, brilliant engineers, and powerful leaders. The forward thinking of these individuals has kept Audi moving forward.


The father of Audi was German engineer August Horch. At the dawn of the 20th Century in 1899, Horch established the company A. Horch & Cie. The company soon began developing automobiles. However, after a dispute with his supervisory board, Horch left the organization he started. 


Looking for a new company name and identity, Horch used the Latinized version of his own name: Audi. In 1910, Audi Automobilwerke GmbH Zwickau was born. That same year, the first Audi car, the Type A Sport-Phaeton, was assembled. From 1911 to 1914, the new company obtained a winning streak at the International Austrian Alpine Run. 


Horch's company would soon go onto merge with his old one, along with DKW and Wanderer, to form Auto Union AG, the Audi Company as the world knows it today, in 1932. The company established a manufacturing plant in Ingolstadt in 1949. It constructed vehicles based on the principles of a front-wheel drive and two-stroke engine. 


Even early on, Audi was ahead of the industry. Introduced in 1968, the Audi 100 transported the company into the mid-size car competitive market segment. A year later, the company entered the U.S. market. Audi cars were huge in the 1970s, with the Audi 80 selling over a million models. 


Audi took the world by storm when it introduced the Audi Quattro at the Geneva Motor Show on March 3, 1980. It was the first performance vehicle equipped with four-wheel drive. Prior to the quattro, four-wheel drive was only equipped to trucks and off-road vehicles. Audi once again defined themselves as leaders in innovation at the Geneva Motor Show in 1994 when Audi introduced the Audi A8, the first car with an all-aluminum body. 

Modern Day

Since then, Audi has been racing past the competition, with models like the Audi R8. Determination coupled with intelligence has always kept Audi one step ahead with one foot in the future. Audi's new lineup promises to deliver just as much power and innovation as ever before. Stop by South Hills Audi today to learn more about modern day Audi innovation and technology. 

Learn more about the history of Audi and the Audi Logo by clicking the link below. Thanks for choosing South Hills Audi, your Pittsburgh area Audi dealer!